Flowers Beckenham Privacy Policy
Privacy Policy Overview
At Flowers Beckenham, we are dedicated to protecting your privacy and handling your personal data in a transparent and secure manner. This Privacy Policy is intended for all customers placing orders with Flowers Beckenham from Beckenham and the surrounding districts, and explains how and why we collect, use, retain, and share your information in accordance with the UK General Data Protection Regulation (GDPR).
What Data We Collect
When placing an order with Flowers Beckenham, we collect certain personal data necessary for fulfilling your request. The types of data we collect include:
- Name: To identify you and your order.
- Contact Details: Phone number and delivery address for communication and order delivery.
- Billing Information: Payment details required to process transactions, typically managed by secure third-party payment processors.
- Order Details: Information about your purchase, such as bouquet selection, delivery instructions, and any notes or messages you provide.
- Communication Records: Any correspondence or feedback you provide to us in relation to your order or customer service inquiries.
Lawful Basis for Processing Your Data
Flowers Beckenham processes your personal data strictly in line with the lawful bases laid out by GDPR. These include:
- Contractual Necessity: We process your data to perform our obligations in relation to your order or to take steps at your request before entering into a contract.
- Legitimate Interests: Data may be processed for our legitimate business interests, such as improving our services, maintaining accurate records, and responding to customer inquiries, provided these interests do not override your rights and freedoms.
- Legal Requirement: In some cases, we may need to process your information to comply with legal or regulatory obligations (such as tax record-keeping).
- Consent: Where applicable, we may ask for your consent before processing data for purposes outside order processing (such as marketing communications). You may withdraw consent at any time.
How We Use Your Personal Data
Your information is used solely to provide the services you request, namely the processing, fulfilment, and delivery of flower orders. Additionally, we use data to:
- Contact you regarding your order
- Improve and personalise our products and services
- Address queries, complaints, or requests
- Comply with our legal obligations
We do not use your data for automated decision-making or profiling.
Data Retention
We retain personal data only as long as is necessary to fulfil the purposes outlined above, including for satisfying legal, tax, or accounting requirements. Retention periods are determined by the following criteria:
- For order information: typically retained for six years in accordance with legal requirements.
- For correspondence and customer service records: retained as long as needed to handle your enquiry or complaint, or as is legally required.
- For marketing purposes: retained only until you withdraw your consent or opt out.
After this period, your personal information will be securely deleted or anonymised.
Our Data Processors
Flowers Beckenham uses trusted third-party processors to support our services. These include:
- Payment Service Providers: Process your payments securely on our behalf. Payment details are transmitted directly to these providers and are not stored or processed by us.
- Delivery Partners: Assist with delivering your orders to the addresses provided.
- IT Service Providers: Offer website hosting, maintenance, and technology support services.
All processors are vetted to ensure compliance with GDPR, including implementing appropriate technical and organisational measures for data protection. Your data is not sold or shared with other third parties without your consent, except where required by law.
Your Rights Under GDPR
You have a number of rights under the UK GDPR in relation to your personal data:
- Access: Request access to the personal data we hold about you.
- Rectification: Correct any inaccurate or incomplete personal information.
- Erasure: Request deletion of your personal data, subject to certain legal limitations.
- Restriction: Ask us to restrict processing of your data in specific circumstances.
- Portability: Request transfer of your data to another service provider.
- Objection: Object to our processing of your data in some cases, particularly for direct marketing.
- Withdraw Consent: You may withdraw consent at any time where processing is based on your consent.
If you wish to exercise any of these rights, please contact us via our website or using the contact details provided at the time of your order. We may ask you to verify your identity before fulfilling your request.
Data Security
We employ suitable security measures to safeguard your personal information from unauthorised access, disclosure, alteration, or destruction. Our data processors are contractually obliged to implement robust security practices for the data they handle on our behalf.
Data Transfers Outside the UK
Where we transfer your personal data outside the UK or the European Economic Area (EEA), we ensure an adequate level of protection in accordance with the GDPR, using legally approved transfer mechanisms.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated policy will be effective immediately upon posting on our website. We encourage you to review this policy whenever you use our services.
Contacting Us
If you have any questions, concerns, or wish to exercise your GDPR rights in relation to your personal data at Flowers Beckenham, please reach out using the details provided on our website or at the point of placing your order. We are committed to resolving any privacy concerns promptly and transparently.
This Privacy Policy applies to all customers ordering from Flowers Beckenham in Beckenham and surrounding districts, and is effective as of the date of publication.
